Centric to our ELEVATE phase, is the production of your tailored and bespoke strategy. All insight and analysis from the EXPLORE Audit will be applied to select the right marketing techniques to deliver your digital goals. The strategy will look to plan quick wins in tandem with longer term initiatives to market your brand effectively online and drive new business leads.
Using our knowledge and experience, we will look to forecast the likely results of the activity to set clear benchmarks and measurements for success. The strategy will be planned to maximise your available budget by focusing on the activities most likely to work in order to deliver a clear return on investment.
- A review and understanding of your target audience’s online behaviour.
- A list of recommended website changes and updates to facilitate success including any missing organic search technical elements.
- Paid and organic search approach with clear testing and keyword strategy.
- Content marketing ideas and campaign to drive organic traffic, social and website engagement effectively.
- A plan for how to leverage social media to grow followers and maximise the value of advertising opportunities.
- A detailed marketing plan outlining all costs and forecast results for the next 6 months activity.
A detailed digital strategy, marketing plan and forecasts will be digitally presented to all key stakeholders within the company.
In most cases, we recommend an allocation of two days to allow us to complete our ELEVATE Strategy.
PLEASE NOTE: Prices Exclude VAT