200% growth in total revenue year on year from 2018 to 2019.
300% growth in visitors from organic delivering high conversion to sale.
350,000 visitors delivered from Google shopping and counting.
TO CREATE A BETTER TOMORROW, GO PLASTIC-FREE TODAY
As a specialist online store, &Keep sell all things sustainable, ethical and plastic-free. They provide the UK with easy and simple product switches to help combat the plastic problem.
After achieving huge results during their start-up year, they were looking to take the business and brand to the next level by cost-effectively addressing the balance between paid versus organic sales whilst at the same time growing the brand awareness.
With a must-achieve manifesto, we were only too happy to help.
TICKING THE RIGHT BOXES
Our first port of call was to review the &Keep website and devise an approach to improve its visibility in the search engines. We carefully and painstakingly re-wrote the metadata for all products and collection pages and conducted an array of on-page optimisation techniques to improve relevance. Then we deployed AB tests to improve the conversion rate-to-sale, making the most of every visitor arriving on the site.
Content was next.
We researched thoroughly, identifying a wide variety of environmental days to link into the bigger picture, creating content and campaigns around these to align with the brand. We built blogs to support key brands, products and seasonal days within the site and reached out to influencers, bloggers and magazines to earn additional low-cost coverage and secure exposure and links back to the site to boost domain authority.
EVOLVING IN LINE WITH RESULTS
Once the part one of the plan had been delivered, we looked to further evolve the approach.
After entering a series of awards, founder Natasha and her &Keep business went on a well-deserved winning streak, reinforcing the brand and its positioning. Alongside this, we developed brand discovery campaigns in social, reaching out to sustainable shoppers and growing awareness for the online store.
Transcend were in the hot seat for shopping and paid search ads. They constantly adapt to the ever-changing market and seasonal forces, honing in on ROI and assisted conversions to ensure the channels cost effectiveness and halo were maintained.
Data was key, as were accurate forecasts. We tracked the granular performance and evolved the plan on a month-to-month basis. Reporting on all business costs, we enabled the brand to understand profitability to fuel both effective marketing and business decisions.