LEAD GEN, RANKINGS AND DIGITAL MARKETING
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ENQUIRIES
Over 3,000 leads delivered to the business to date and counting.
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SESSIONS
50% YOY growth in website sessions 2022 to 2023.
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ORGANIC
Top of Page 1 search results for Triple Glazed Windows keywords.
NORRSKEN WINDOWS AND DOORS
Founded in 2011, Norrsken has established itself as a leader in eco-friendly and energy-efficient windows and doors.
Driven by a passion for quality, sustainability, and innovation, the company offers bespoke solutions tailored to individual needs, ensuring cutting-edge technology and design.
Norrsken strives to make the homes we live in energy efficient which is vital in reversing climate change. Triple glazed windows play an essential role in achieving this goal and we were more than pleased to help Norrsken develop their digital position and drive new customers to the business.
A STRATEGY TO MOVE FROM OFFLINE TO ONLINE
During the unpredictability of the pandemic, Norrsken found itself at a crossroads. With their traditional reliance on trade shows for business leads rendered impractical, the need for a digital pivot became evident.
ETHICLY was recommended to Norrsken, where we were tasked with developing a digital marketing strategy and reviewing the website for opportunities to improve engagement and lead generation.
The strategy took shape with a focus on capturing the attention of those actively searching for eco-friendly solutions such as Triple Glazed and Passive House windows. A comprehensive competitor audit laid the groundwork, enabling us to weave insights into a strategy tailored to place Norrsken at the forefront of the digital landscape.
This approach wasn't just about maintaining a status quo, it was about seizing an opportunity to drive interest and lead the conversation in a rapidly evolving market.
IMPACTFUL RESULTS ENABLED IMMEDIATE GROWTH TO BE ACHIEVED
The transformation of Norrsken's website was a study in meticulous enhancement and strategic foresight. ETHICLY introduced innovative global content blocks, revolutionising how users interacted with the site and ensuring a seamless journey free from dead-ends.
A comprehensive technical health check and on-page optimization were complemented by extensive training for Norrsken's team, empowering them to harness content marketing to bolster organic search rankings effectively.
The digital strategy then shifted gears to encompass Google and Microsoft ads, deploying test campaigns to amplify reach and lead volume. Simultaneously, a social media strategy was crafted, targeting architects to establish expansive, impactful relationships.
Through these approaches, we were able to support Norrsken navigate the challenging pandemic landscape and also helped them to flourish, achieving cost-effective business growth through astute digital marketing.
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