APPROACH

STRATEGIC, DATA-DRIVEN AND CREATIVE

After many years of practice, we have developed a tried-and-tested approach to delivering digital impact for ethical brands. Applying creative and flexible methods, we tailor every element to fit around your brief, budget, resources and your goals from the outset. With four key phases, we collaborate with you throughout to form a great working partnership, delivering excellent results.

AUDIT

DIVING DEEP INTO YOUR BUSINESS

GAINING VITAL INSIGHT AND KNOWLEDGE

The Explore phase allows us to take a close look at your digital presence and examine your current position online. We hold up your brand’s performance against both industry and competitor benchmarks to find out what’s going well and what needs work.

Conducted through fresh, expert eyes, we look at where your business is now, where it could be and what we need to do to get it there. We present you with a detailed report, including insight and recommendations, and look to open the debate on where we could go next.

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STRATEGY

CREATING YOUR DIGITAL ROADMAP

INNOVATIVE AND GAME-CHANGING

Simply put, a focused strategy is the essential foundation for digital success. Applying the insight from the previous phase, every line of data is examined in leveraging our knowledge to develop a bespoke, targeted strategy for execution. 

Whether we aim to create a shiny new website, or propose an update and rework of your existing one, it’s through the Elevate phase that we work together to make these decisions. ETHICLY craft the suite of marketing activities that match your brand’s needs, and create a detailed plan to implement the strategy – all to deliver an effective return on your investment.

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RETAINER

MAKING THE GOOD STUFF HAPPEN

PROPELLING YOUR BRAND FORWARD 

This is this stage that we start to bring everything to life – directly and in partnership with our united collective of change-makers. Creating – or rejuvenating – your website starts here. This is the time to ensure that every box is ticked to maximise your site’s visibility in the search engines.

As part of the Engage phase we launch the paid advertising plan, and kick start the tracking to give us the data we need to learn and optimise our approach. From this point onwards we will meet monthly to review and discuss performance – evolving and adjusting every element to deliver maximum results.

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TRAINING

BUILDING YOUR TALENTED TEAM

BESPOKE TO YOUR BUSINESS NEEDS

At ETHICLY we live in the real world. We know that using external resources on an ongoing basis can get expensive, and can be out of reach for many brands doing good. This is why we can Empower our clients to manage their own digital presence.

And we’ve helped many clients gain the confidence and capabilities to do just that.

From organic search and managing your site content, to running social media and paid ads across any channel, we can design and deliver the training package your team needs to land your strategy, and keep on optimising for success.

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WEBSITES & MARKETING

SERVICES IN A SNAPSHOT

RESEARCH

  • Audience research
  • Surveys and polls
  • Persona creation
  • Market research
  • Search demand
  • Brand analysis
  • Competitor benchmarking
  • Positioning analysis

BRANDING

  • Brand Creation
  • Brand Evoluton
  • Logo Design
  • Guidelines
  • Tone of voice
  • Website Design
  • Social imagery
  • Creative assets
  • Paid Ads
  • Banner Ads
  • Gated Content
  • Infographics

WEBSITES

  • Theme selection
  • Wireframes & layout
  • User journeys
  • Information architecture
  • App research and selection
  • Messaging and copywriting
  • Image selection
  • Content migration
  • Catalogue creation
  • Store settings
  • Payment gateways
  • Training
  • Google tracking
  • Social integration
  • Merchant centre feeds
  • Testing & launch
  • Ongoing support

ORGANIC

  • Technical audits
  • EEAT recommendations
  • Brand search
  • Generic keywords
  • Keyword research
  • Keyword alignment
  • Onpage optimisation
  • Featured snippets
  • Content strategy
  • Link building
  • Outreach
  • Guest posting
  • Influencers
  • PR
  • Citations sourcing
  • Directories
  • Local SEO
  • Google Business
  • Search console
  • AI optimisation
  • Bing Webmaster

PAID

  • Planning and forecasting
  • KPI setting
  • ROAS expectation
  • LTV planning
  • Google ads
  • Microsoft ads
  • YouTube campaigns
  • Facebook and Instagram
  • Pinterest ads
  • Twitter ads
  • LinkedIn ads
  • Outbrain and Taboola
  • Email marketing

AMAZON

  • Planning and forecasting
  • Costs and fees
  • Seller setup
  • Product upload
  • Bespoke imagery
  • Product description
  • Brand pages
  • Reviews strategy
  • FBA and shipping
  • Paid ads
  • Organic optimisation
  • Monthly reporting

HELLO

WE'RE HUMAN AND LOVE TO TALK