THE THINGS WE DO

OVERVIEW

OUR SERVICES IN A NUTSHELL

INSIGHT

Audience research
Surveys and polls
Website performance
Persona creation
Location analysis
Market research
Search demand
Brand analysis
Competitor benchmarking
Positioning analysis
Search visibility
Social engagement
Technical website review
Advertising opportunities
Seasonal trends

WEBSITES

Website strategy
User journeys
Information architecture
Website design
WordPress sites
WooCommerce
Shopify sites
Keyword research
On page optimisation
Technical SEO
Google tag manager
Google analytics
Social imagery
Creative assets
Branding and logos

MARKETING

Digital marketing strategy
Thought leadership
Content marketing
Organic search
Social posting
Outreach and influencers
Social ads
Google ads
Microsoft ads
Remarketing
Taboola and outbrain ads
Affiliate marketing
Lead generation
Email marketing
Reporting and analysis

APPROACH

COLLABORATIVE AND CREATIVE

TRIED, TESTED AND PROVEN

After many years of practice, we have developed a tried-and-tested approach to delivering digital impact for ethical brands. Applying creative and flexible methods, we tailor every element of an engagement to fit around your business, your budget, your resource and your goals from the outset. With five key phases, we collaborate with you throughout to form a great working partnership, delivering excellent results.

Explore

DIVING DEEP INTO YOUR BUSINESS

GAINING VITAL INSIGHT AND KNOWLEDGE

The Explore phase allows us to take a close look at your digital presence and examine your current position online. We hold up your brand’s performance against both industry and competitor benchmarks to flush out what’s going well and what needs work.

Conducted through fresh, expert eyes, we look at where your business is now, where it could be and what we need to do to get it there. And, as you would expect, we don’t keep our findings to ourselves. We present you with a detailed report, including insight and recommendations, and look to open the debate on where we could go next.

ELEVATE

Elevate

DEVELOPING YOUR DIGITAL STRATEGY

INNOVATIVE AND GAME-CHANGING

Simply put, a focused strategy is the essential foundation for digital success. Applying the insight from the previous phase, every line of data is examined in leveraging our knowledge to develop a bespoke, targeted strategy for execution.

Whether we aim to create a shiny new website, or propose an update and rework of your existing one, it’s through the Elevate phase that we work together to make these decisions. ETHICLY craft the suite of marketing activities that match your brand’s needs, and create a detailed plan to implement the strategy – all to deliver an effective return on your investment.

ENGAGE

Engage

MAKING THE GOOD STUFF HAPPEN

PROPELLING YOUR BRAND FORWARD

This is this stage that we start to bring everything to life – directly and in partnership with our united collective of change-makers. Creating – or rejuvenating – your website starts here. This is the time to ensure that every box is ticked to maximise your site’s visibility in the search engines.

Now we start building content designed to engage and entice your target audience, improve your rankings and extend your reach.

As part of the Engage phase we launch the paid advertising plan, and kick start the tracking to give us the data we need to learn and optimise our approach. From this point onwards we will meet monthly to review and discuss performance – evolving and adjusting every element to deliver maximum results.

EMPOWER

Empower

BUILDING YOUR TALENTED TEAM

TRAINING CREATED JUST FOR YOU

At ETHICLY we live in the real world. We know that using external resources on an ongoing basis can get expensive, and can be out of reach for many brands doing good. This is why we can Empower our clients to manage their own digital presence.

And we’ve helped many clients gain the confidence and capabilities to do just that. From organic search and managing your site content, to running social media and paid ads across any channel, we can design and deliver the training package your team needs to land your strategy, and keep on optimising for success.

ENCOURAGE

Encourage

SUPPORTING YOU EVERY STEP OF THE WAY

BLOSSOM, THRIVE AND ACHIEVE

We are passionate about wanting your business to succeed. It is part of who we are, what we do and why we do it. To see our concepts and ideas come to fruition, and grow to exceed your objectives… this is what makes us tick.

So, from website updates and technical support, through to monthly meetings and reporting, the digital dream team are on hand to Encourage, and drive your business forward. We calculate our retainers to meet your needs, always keeping costs as low as possible without compromising on the results.

TEAM

Meet the virtual team

We are a united collective of change-makers that deliver cost-effective, complete solutions to enable your brand succeed digitally.

WEBTROOPERS

Excelling in creative, design and build, the troopers gang simply create beautiful websites that deliver.

TRANSCEND

Paid and organic search, technical, tracking and everything in-between – Mischa and his crew bring all the detail to propel your business forward.

SMILING COW

The right words to represent your brand can really make your business grow – Jo at Smiling Cow creates beautiful copy and content that works.

SPRING SOCIAL

Suzanne is all things social – a specialist in activating your audience through creating communities, energy and brand engagement.

RedHat

From business development and positioning through to sales and mentoring – Annie at RedHat enables ambitious brands to achieve their goals.

CARON KHAN

With creative communications, innovative events and extensive press coverage coming as standard – Caron’s delivers clients success time, and time again.

“It is our collective and individual responsibility to preserve and tend to the world in which we all live.”

Dalai Lama

THE CLIENTS WE WORK WITH

Make a digital difference with us

If what we do resonates with what you do, then just give us a call. Or just complete this simple form and let’s do this together.

01202 946 964 NIKKI@ETHICLY.CO.UK