Restoring foot comfort

Poole Foot Clinic

Helping to restore foot comfort with competence, compassion and care

Leading podiatrist Bridget had worked in the NHS helping to restore foot comfort for over two decades. With an ambition to set up her own practice, we jumped in feet first (pardon the pun) to assist her. Starting right at the beginning we built a simple, yet highly effective website to support her new venture.

The site housed clear and strong calls-to-action to capture phone, email and form interest. Optimising the site for relevant keywords was essential. Plus we made sure we covered all the Google EAT requirements for your money or your life services promoted online.

As part of this, Bridget was tasked with seeking reviews from the outset. These reviews clearly demonstrated her skills in podiatry and took a front of house spot on the site. Not only did they create all important trust, but they helped her map listing to be number one on searches for Poole podiatry keywords.

POSITION, TRUST AND ENQUIRIES

THE RESULTS DELIVERED FOR POOLE FOOT CLINIC

CLIENTS

Over 1,700 new patients acquired during last four years.

VISIBILITY

Page one position within Google Maps, Google Organic and Google Ads.

LOW-COST

Highly cost effective targeted advertising requiring minimal on-going investment.

Consistently delivering new client enquiries week in, week out

Continuing to target people actively searching, we created a cost effective Google Ads campaign. Using both location in keywords and the structure, we honed in on a niche audience. From day one the enquiries came flooding in.

Using daily budgets, we balanced the demand through the paid channels, giving time for the organic listings to come to the first page. Delivering 20+ new clients week-on-week, Bridget’s new business started to thrive. Within the year, Poole Foot Clinic became her full-time position.

Throughout this long-standing relationship, we have supported the business every step of the way. Maintaining and updating the website, adding new content and services, monitoring search engine performance and advising on where to invest digitally to sustain the results. This is a client close to our heart, who has most certainly given us that feel good factor for the work we have done.

“Nikki has changed my life. Helping me to create my business and deliver my dreams”

Bridget Bryan-Brown

Founder

At a glance

Services

  • Website design and build
  • Organic search optimisation
  • Paid search management
  • Google business posting
  • Content writing
  • Enquiry tracking
  • Website updates and support
  • Reporting and analysis

Change – Makers

  • ETHICLY
  • Webtroopers

THE CLIENTS WE WORK WITH

CHANGE A MILLION LIVES

This was a dream request from leading ‘tech for good’ app development agency 3 Sided Cube. It was totally up our street and we couldn’t wait to get started.

CREATING A BETTER TOMORROW, TODAY

With a must-achieve manifesto, we were only too happy to support &Keep, helping the nation to switch to more sustainable products, buying better and plastic-free.

PREPARING FOR A CARBON-FREE FUTURE

Offering floor and wall-standing heating and hot water models, this boiler range represents a true alternative to gas. Bye, bye fossil fuels! We were chomping at the bit to get started.

Make a digital difference with us

If what we do resonates with what you do, then just give us a call. Or just complete this simple form and let’s do this together.




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ETHICLY is a trading name of Digital Rocks Ltd, a company registered in England & Wales. Company number 02946437. Registered address: Digital Rocks Ltd, 106 Shelley Road East, Bournemouth, BH7 6HB.

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