Creating a better tomorrow, today

To address the balance we needed to tick all the right boxes

Our first port of call was to review the &Keep website and devise an approach to improve its visibility in the search engines. We carefully and painstakingly re-wrote the metadata for all products and collection pages and conducted an array of on-page optimisation techniques to improve relevance. Then we deployed AB tests to improve the conversion rate-to-sale, making the most of every visitor arriving on the site.

Content was next.

We researched thoroughly, identifying a wide variety of environmental days to link into the bigger picture, creating content and campaigns around these to align with the brand. We built blogs to support key brands, products and seasonal days within the site and reached out to influencers, bloggers and magazines to earn additional low-cost coverage and secure exposure and links back to the site to boost domain authority.

Across social platforms, we built templates for consistency, enabling tagging of products and content alike.

Evolving and adapting to the results as they delivered

Once the part one of the plan had been delivered, we looked to further evolve the approach.

After entering a series of awards, founder Natasha and her &Keep business went on a well-deserved winning streak,  reinforcing the brand and its positioning.  Alongside this, we developed brand discovery campaigns in social, reaching out to sustainable shoppers and growing awareness for the online store.

Transcend were in the hot seat for shopping and paid search ads. They constantly adapt to the ever-changing market and seasonal forces, honing in on ROI and assisted conversions to ensure the channels cost effectiveness and halo were maintained.

Data was key, as were accurate forecasts. We tracked the granular performance and evolved the plan on a month-to-month basis. Reporting on all business costs, we enabled the brand to understand profitability to fuel both effective marketing and business decisions.