Creating a better tomorrow, today


To create a better tomorrow, go plastic-free today

As a specialist online store, &Keep sell all things sustainable, ethical and plastic-free. They provide the UK with easy and simple product switches to help combat the plastic problem.

After achieving huge results during their start-up year, they were looking to take the business and brand to the next level by cost-effectively addressing the balance between paid versus organic sales whilst at the same time growing the brand awareness.

With a must-achieve manifesto, we were only too happy to help.




200% growth in total revenue year on year from 2018 to 2019.


300% growth in visitors  from organic delivering high conversion to sale.


350,000 visitors delivered from Google shopping and counting.

To address the balance we needed to tick all the right boxes

Our first port of call was to review the &Keep website and devise an approach to improve its visibility in the search engines. We carefully and painstakingly re-wrote the metadata for all products and collection pages and conducted an array of on-page optimisation techniques to improve relevance. Then we deployed AB tests to improve the conversion rate-to-sale, making the most of every visitor arriving on the site.

Content was next.

We researched thoroughly, identifying a wide variety of environmental days to link into the bigger picture, creating content and campaigns around these to align with the brand. We built blogs to support key brands, products and seasonal days within the site and reached out to influencers, bloggers and magazines to earn additional low-cost coverage and secure exposure and links back to the site to boost domain authority.

Across social platforms, we built templates for consistency, enabling tagging of products and content alike.

Evolving and adapting to the results as they delivered

Once the part one of the plan had been delivered, we looked to further evolve the approach.

After entering a series of awards, founder Natasha and her &Keep business went on a well-deserved winning streak,  reinforcing the brand and its positioning.  Alongside this, we developed brand discovery campaigns in social, reaching out to sustainable shoppers and growing awareness for the online store.

Transcend were in the hot seat for shopping and paid search ads. They constantly adapt to the ever-changing market and seasonal forces, honing in on ROI and assisted conversions to ensure the channels cost effectiveness and halo were maintained.

Data was key, as were accurate forecasts. We tracked the granular performance and evolved the plan on a month-to-month basis. Reporting on all business costs, we enabled the brand to understand profitability to fuel both effective marketing and business decisions.

“With Nikki, you not only get expert advice and the right support, but true passion to deliver growth for a sustainable business”

Natasha Ray

&Keep Founder

At a glance


  • Digital strategy
  • Paid search management
  • Organic search optimisation
  • Brand discovery advertising
  • Social media templates
  • Conversion rate optimisation
  • Website updates
  • Forecasting and reporting

Change – Makers

  • Transcend Marketing
  • Smiling Cow



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