Preparing for a carbon-free future
Now’s the time to move away from fossil fuels and prepare for a carbon-free future
ACV UK are a leading manufacturer of heating and hot water solutions.
Understanding that offering the option to switch from fossil fuels to renewable sources is now essential, the brand wanted to build awareness for its E-Tech boiler in both commercial and domestic markets.
Offering floor and wall-standing heating and hot water models, this boiler range represents a true alternative to gas. With the growth of 100% green electricity suppliers in the UK, the boiler’s ability to work in off-grid locations – and its compatibility with renewable energy sources such as solar – we were chomping at the bit to get started.
Targeting “active seekers” through search was both an obvious and essential approach. We immediately launched campaigns on Google and Bing to jump right to the top of the results.
With low CPC’s and strong market demand, we delivered relevant and engaged traffic to the site.
AWARENESS, TRAFFIC AND ENQUIRIES
THE RESULTS DELIVERED FOR ACV UK
3,500 active seekers delivered to the website
from search activity.
110,000 impressions delivered across Google,
Bing and LinkedIn.
Low CPC of 50p delivered for search traffic and £15 CPM achieved on LinkedIn.
Driving commercial awareness through targeted social advertising
The next step in the campaign was to ramp up the awareness to the commercial audience, who would be less likely to be searching and more likely to be stuck on gas. So we turned to LinkedIn advertising.
Leveraging job titles, we sourced a sizeable audience within the heating and hot water sector.
Collaborating with ACV UK, we devised a suite of creative solutions to bring the campaign to life, testing a range of messages, gifs and static imagery. Bursting the campaign in line with an offline promotion, helped to build reach and frequency with the right eyeballs.
All enquiries that resulted from the marketing campaign were tracked, and noticeable increases were observed during the test. For the second wave, budgets were increased to reflect the success of the initial activity. Monthly reporting, analysis – and lively, engaging catch ups with a passionate team – were all part and parcel of this successful project.
“Having worked with Nikki for years, I knew she would understand exactly what we needed to promote our electric boiler range”
ACV UK Marketing Manager
At a glance
- Campaign strategy
- Paid search management
- LinkedIn advertising
- Google business posting
- Google analytics
- Enquiry tracking
- Website recommendations
- Reporting and analysis
Change – Makers
- Transcend Marketing
THE CLIENTS WE WORK WITH
Leading podiatrist, Bridget, has worked in the NHS helping to restore foot comfort for over two decades. With an ambition to set up her own practice, we jumped in feet first (pardon the pun) to assist.
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