Changing a million lives
3 SIDED CUBE
CHANGE A MILLION LIVES, THEY SAID, THAT’S OUR MISSION
This was the dream request from leading ‘tech for good’ app development agency 3 Sided Cube. So we put on our thinking caps to devise something to help them deliver just that.
If they were a standard tech agency, they would probably use the standard techniques to market their business – lead generation, networking, paid ads and more – and yes, we did some of the standard stuff.
But 3 Sided Cube are not a standard agency. To change a million lives, we felt they needed an approach that elevated their position in the market, whilst positively supporting people and the planet.
And so, Ignite was born.
LIKES, VIEWS AND ENGAGEMENT
THE RESULTS DELIVERED FOR 3 SIDED CUBE
40,000 Facebook followers achieved in just 8 weeks at just 32p CPF.
2 million views of the campaign video delivered to the right audience.
120,000 social likes, comments and shares delivered from organic posts.
A movement to drive change through technology
Ignite was created as the new campaigning arm of the agency. Ignite was designed to start a social movement to tackle the waste crisis. Ignite was going to evolve over time to take on other issues as they come to the forefront.
Ignite was shaping up to make a difference.
Collaborating with the 3 Sided Cube and partners throughout, the brand came to life. Launching in Recycling Week, we leveraged social advertising to make all those eco-hero’s out there aware using video ads, outreach and organic posting.
Success! We built a community of 40k followers in just 8 short weeks, ahead of schedule and spending less than planned.
The next stop was to leverage their support and find out how they felt about waste recycling. To understand what help they needed to do it better and how technology could support this. We crafted surveys to encourage the retailers and brands involved and prepared a prepared a freedom of information request to determine the government stance.
Developing tech for good to change lives is in progress
So, where are we now? 3 Sided Cube have started to conceptualise the technology and are working on a new, innovative app to help the waste problem. We’re planning to power up the community to help us with the user-testing too.
A hack weekend is planned to build the app and the Cube Crew are making the technology open source to enable any developer interested in being involved. A shiny and new ‘For Good Event’ is planned to launch the Ignite tech and we’re inviting a raft of awesome brands to demonstrate the amazing things they are doing too.
This will be our opportunity to showcase Ignite and show the world what’s been achieved here. As this is an agency living true to its mission.
Simply put – watch this space!
“The concept for creating ignite to help our business achieve its mission was forward-thinking, pretty radical, but spot on”
3 Sided Cube MD
At a glance
- Creative campaign concepting
- Marketing strategy
- Social community management
- Social posting
- Facebook advertising
- Instagram advertising
- Research surveys
- Reporting and analysis
Change – Makers
- Spring Social
THE CLIENTS WE WORK WITH
Offering floor and wall-standing heating and hot water models, this boiler range represents a true alternative to gas. Bye, bye fossil fuels! We were chomping at the bit to get started.
Leading podiatrist, Bridget, has worked in the NHS helping to restore foot comfort for over two decades. With an ambition to set up her own practice, we jumped in feet first (pardon the pun) to assist.
Make a digital difference with us
If what we do resonates with what you do, then just give us a call. Or just complete this simple form and let’s do this together.