INSIGHTS TO DRIVE A SUSTAINABLE FUTURE
RESEARCH TO FUEL CHANGE
OUR FINDINGS ON THE CONSUMER APPETITE TO LIVE MORE SUSTAINABLY
Without a doubt, the Coronavirus pandemic has had one of the most negative impacts on humankind in decades. Mother Earth, on the other hand, is finding benefit from the crisis. Enjoying a well-earned break from emissions, the planet has been able to breathe again. Nature is bouncing back and equally, out of the crisis, there are seeds of hope for the future, as community spirit has flourished and a love of local has been revived.
Here at ETHICLY, we are all asking ourselves how the world will look like when this pandemic has passed. But the most important question is, surely, what permanent changes do we want to make to the way we treat our planet as we come out of this? Do we want to go back to the way things were before? Or do we want to permanently change our behaviours and priorities, and find a better way to live sustainably? At ETHICLY these questions lie at the heart of everything we do.
We set out to understand more about what UK consumers wanted to change, and what change they wanted from brands, as we emerge into the post-pandemic way of life. So, in June 2020, we undertook a major research exercise to understand the attitudes of people across the country. We surveyed 1,000 adults throughout the UK from a broad spectrum of employment, ages, income and education. We asked them a range of questions centred on sustainability and the planet we share.
OUR REPORT EXPLAINED
WE SURVEYED 1,000 PEOPLE
We wanted good quality statistics to answer our questions, from a range of people, well distributed demographically. We used the Pollfish platform to capture the data and compiled all our of findings into one handy report available for download.
In the report you will find the following:
- An executive summary of what the research findings have told us and what that means to brands.
- A summary of recommendations and actions a brand can take to start their own sustainable journey, based on the experiences we have had building our very own proposition.
- The report obviously includes all the gritty granular data too, with the statistic and charts all available for use by anyone interested in supporting this fundamental change we need to make.
DRIVING CHANGE TODAY TO PROTECT TOMORROW
For founder Nikki Webb, 2020 not only ushered in her twentieth year in digital marketing but also brought the realisation that things needed to change, on both a personal and professional level. It is her belief that we cannot carry on polluting this world and remain driven by profit alone. Society will not survive and nor will the planet. Armed with this foresight, and determined to apply her vast array of digital knowledge to make a difference, she created ETHICLY.
With a unique approach, Nikki has gathered a team of like-minded digital specialists to work alongside her. Handpicked and unified, this cloud-based crew enables the agency to offer clients everything they might need digitally, at a fraction of the cost of a traditional office-based agency. Already in use by many clients, this team has a proven track record of delivering positive impact and impressive results.
Simply complete this form to gain access to our research on the consumer appetite to live more sustainably post the pandemic and what help they want from brands to do just that.