The top technical elements to help improve your website’s search engine rankings

This course helps brand owners to understand the importance of securing website technical health before commencing any ongoing organic search activity. A range of Google Tools are introduced including what they do and how they can be used to support an eCommerce business. A checklist is also provided to enable all the relevant test results to be logged and actioned.



To create relevance, you need to know who your target customer is. We cover how to create personas for your brand introducing a suite of research tools that support this task. Next stop we show you how to research and select keywords relevant to your target audience and how they might be searching for your products. From here the course then outlines the elements of onpage optimisation techniques to build relevance into your website. A handy SEO Sitemap accompanies this course to help you manage and evolve your keyword strategy.


How to use content marketing to drive your websites search engine performance

In this training course, you will learn the different types of content marketing you can do for your business. We will look to explain the value of blogging and how you can power this technique up to have maximum organic search value. The course also covers how you can leverage outreach to earn coverage for your brand on high value media types, as well as explain the array of options you have to use bloggers and influencer’s to support your brands visibility and awareness.


How to build your brand’s authority with the search engines

This course looks to understand Google EAT and YMYL concepts which are important for organic search. The session runs through a range of ways your business can improve it’s position by demonstrating Expertise, Authority and Trust. Coupled with this, we discover the value of driving continued increases in your brand search and how social media advertising can be used to support this approach.


Power up your organic search with performance data.

In this training course, we look to understand the value of data. Whilst this course is predominantly delivered via live demonstration, in the download you will find a list key takeouts and actions on how to use data to improve performance.

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